Sep 19, 2018 | By Alice Gividen
Request a demo to experience WGSN.
Milan: While many in Milan opt for flash and plenty of flesh, Daniela Gregis has carved out a unique identity with her humble, covered-up approach. While the clothes do not vary much from season to season, Gregis has a gift for telling a story, and this season, a primary school detention hall provided the setting and a framework for the designer to play up the naïve charm in her work – paint-smudged hands and all. Sturdy denim and linen selvedge fabrics were craftily worked like construction paper into boxy jackets, paperbag pants, full skirts and signature babydoll dresses. The stiff fabrics combined with fluid forms proved to be incompatible at times, and the collection worked best in its softer, more feminine moments. Paisley prints and scribbly florals provided a stylized reprieve from country ginghams and block stripes; and in comparison to the modest ensembles, silky sack dresses held plenty of allure, clinging to the body and showing off just enough skin. – Nivara Xaykao
Silhouette: Boxy / Slouchy
Color: Navy / Tomato / Poppy red
Key Items: Boatneck boxy tee / Denim culottes / Paperbag trousers / Blouse-y jacket
Print + Pattern: Paisley / Scribbly florals / Paint-splattered dots / Dye stains / Gingham / Wide stripes
Materials: Denim / Linen / Poplin
Details + Trim: Raw or selvedge edges /
Accessories + Footwear: Knit pilgrim-style collar / High-crown bucket hat / Round wire spectacles
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.