Daniela Gregis


Milan: Light and easy, pure in form and organic in substance, Daniela Gregis’ aesthetic seems to be more in tune with the current fashion zeitgeist than ever. The designer has commented that her clothes are about a way of living rather than a way of dressing, needing “no iron, no schedules, ready for any situation.” Her signature linen dresses and separates easily fulfill those requirements, their pre-wrinkled fabrics and roomy silhouettes perfect for travel, play, and for this season in particular, work. More tailored garments, like blazers and cocoon-shaped coats were a departure for Gregis, as were modern, work-ready looks, like a Calvin Klein-esque silk wrap dress. With their clean and effortless ethos, however, the new additions fit in seamlessly with the more humble fare and brought an overall polish to the collection. Like many this season, Gregis stuck to a palette of monochromatic whites and natural greiges, with refreshing pops of turquoise, sunburst yellow and childlike primaries. The uncomplicated palette allowed Gregis to play with texture and fabric: loose-knit crochet tunics and dresses looked like linen burlap, linen skirts reinforced with organza referenced woven straw, and gauzy crinkled silks brought a rustic contrast to crisp cotton ensembles. While embracing the minimalist, carefree mood of the moment, Gregis’ clothes always possess a refreshing simplicity and an unpretentious elegance that extends beyond the seasonal winds.

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