Damaris: Packing Heat

A femme fatale cloaked in black lace sets out on a mission. A cloud of fluorescent paintball dust. The mystery woman walks away with a golden pistol tucked into her pink peekaboo panties, neatly tied with a bow.

The intriguing scenario gives life to Damaris’ F/W 2011 collection in their new short film, Packing Heat. Artfully shot by Johnny Green, the dream-like noir provides the perfect canvas for the UK label to showcase their innovative lingerie designs. Dark urban streets highlight the brand’s forward neon-on-neon color palette, and the blue-shadowed interiors of a seedy hotel room complement sleek numbers in black widow lace and encrusted with Swarovksi crystals. One of our favorites this season, the collection manages to be fun and seductive and, at once, sophisticated. See for yourself in these images from their campaign and lookbook.

The new collection is available now at fine department stores and specialty boutiques. For more visit, damaris.co.uk.


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