Dec 13, 2017 | By Sandra Halliday
Request a demo to experience WGSN.
London: A true heritage brand, the British label Daks began in the 1930s as a menswear line, and a man-tailored sensibility has always characterized its womenswear, as well. Currently designed by Filippo Scuffi, the studious, boy-meets-girl looks were the epitome of classic Englishness. Several versions of plaid were used for trenchcoats, straight skirts, tailored trousers and knee-length walking shorts. Sweaters were a focal point with endless styles in a camel tone and simple cardigans, but the most interesting versions were chunky cable knits used for long shawl-collared cardi-coats and a floor-sweeping cowl-neck dress. Velvet was used soberly — as opposed to the ultra-glam use of the fabric seen in New York — for no-nonsense flat front pants and traditional blazers. Scuffi’s experimentations with patent leather and quilting were less successful; the designer is well advised to stick to the brand’s time-honored English legacy.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.