Jun 11, 2018 | By Nick Paget
Request a demo to experience WGSN.
London: Imported from across the pond to breathe life into Daks, the classic British brand, American designer Sheila McKain-Waid showed a fresh new take on classic English dressing. Re-working the nearly 130 year old brand’s classic tartan check in myriad ways, from sophisticated slouchy outerwear to Great Gatsby-inspired slinky velvet numbers, the designer proved there are indeed new ways to explore the heritage angle. Aside from the stunning variety of statement coats, a small, soft minimalist story emerged through solid jersey knits, pleated midis and flowing silk trousers, balancing the menswear inspiration with unexpected sophistication. Panels of woven silks and graphic dévoré velvet added a handcrafted touch to the whole collection, putting McKain-Waid’s work for Daks on the map as a new fashion house to watch. —Shannon Davenport
Silhouette: Trapeze / Column / Hourglass / Cocoon / Dropwaist
Color: Vermillion / Poppy red / Bright white / Obsidian / Camel / Dove grey / Slate / Winter white
Key Items: Oversized checked coat / Shaved fur cropped jacket / Midi skirt / Sheer top / Velvet Gatsby dress / Collarless coat / Fluid trouser / Cocoon coat / Slim turtleneck
Materials: Dévoré Velvet / Wool / Silk / Sheer chiffon / Satin / Shaved fur
Print + Pattern: Tartan checks / Micro-geometrics
Details + Trim: Quilting / Circular seaming / Paneling / Bias-cutting / Contrast piping / Woven insets / Accordion pleats
Accessories + Footwear: Tall shaft boots / Pointy-toed brogues / Ankle-strap pumps / Thin clutch
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.