Cyclical Style


Mars Blackmon knows that cycling style has been hot in the streets for a minute now, and high end designers like Lagom and Marc by Marc Jacobs are starting to catch on, both producing cycling caps for their SS 10 collections.


At the same time a new strain of cycling apparel has emerged, with companies like Rapha and Outlier leading the pack, they combine modern minimal design with technical materials and cuts for utmost style and functuionality. For example, Rapha’s Polo shirt is made from 100% New Zealand merino wool, providing an itch-free, high-wicking and odor resistant ride. To make it a little more interesting, they have added a touch of gingham in the collar for a signature accent.

No to be left behind, established cycling brands are collaborating with streetwear companies, as seen in this bike jacket by Descente and Futura Laboratories. Another noteworthy item, the cycling hat —designed by Apis in 1957— was updated to celebrate the bike frame produced by OHWOW, No Kiddn’, and Italian bike craftsman Peppino Drali.



The collaborations aren’t limited to bike brands only, as Adidas Consortium teams up with Brooklyn Machine Works to produce this Eddie Merckx cycling sneaker.

Images via: High Snobiety

To keep up with the bike game, check out some or our favorite blogs…. Prolly Is Not Probably, Trackosaurusrex and Bike Snob NYC.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.