Directional Swedish design company Bolon By You wants to turn you into the designer, says WGSN Lifestyle and Interiors Editor Gemma Riberti
We have been talking profusely about customising and the growing trend of designing for the people, by the people. This concept is at the heart of our A/W 17/18 Design Matters trend, where we look at design-to-order and collaborative solutions, aimed at increasing customer creativity and decreasing unnecessary production.
Directional Swedish design company Bolon is at the forefront within the interiors world, as it just previewed their Bolon By You in anticipation of the official launch during Stockholm Furniture & Lighting Fair, this upcoming Feb.9th.
The concept is innovative, as it provides architects and interior designers the tools to create tailored products with a kit that includes six new patterns, four warp colours and twelve weft colours. This project perfectly responds to the market’s need for more flexibility and bespoke opportunities, and customers are therefore able to choose and combine their colours and patterns as pleased to be then woven to order.
The art direction of Bolon By You has been awarded to Doshi Levien, the London-based creative duo whose multi-disciplinary approach is ideal to bring to life the materials and the designs. They worked closely with the Swedish in-house team to research into a more intuitive way to engage with the vinyl material, and develop the image and the campaign into a compelling visual story called ‘Material Interventions’. As Nipa Doshi states, “What is important is that people appreciate this material. These floors are essentially textiles – they’re jacquard floors.”
The patterns and the colour range are gorgeous – natural yet bright, refined and classical yet graphic and contemporary. And the campaign images bring them to life in curated and strongly architecture-infused visuals.
If you are at Stockholm Furniture & Lighting Fair you can experience Bolon By You first hand between February 9 – 13; WGSN Lifestyle & Interiors subscribers can read more about collaborative design in our Design Matters A/W 17/18 forecast that is now live on site.