From Johnny Depp to Kurt Cobain and Tupac, this denim brand is rocking the 90s cool factor. WGSN Denim Editor Samuel Trotman reports
The beauty of the denim jacket is its ambiguous attitude. From the biker gangs of the early 50s, through to the hippies of the 70s and 90s club kids, the classic trucker has acted as a blank canvas for these rebel youths to customise with their own DIY style. Over the years we’ve seen everything from heavy metal style patchworks, to ornate embroideries and encrusted embellishments. But have you ever thought about a custom jacket with your favourite celeb icon on the back? This year new London label, Caine London is giving you exactly this.
Partners in life and business, Hayley Caine and Matt Allchin started the label in Peckham, south London where they began refurbishing vintage truckers with handpainted murals. The range was inspired by art, tattoos, graffiti and 90s icons, displaying a vibrant Pop Art hall of fame in their first collection “Dream Boats”.
Eye candy includes Johnny Depp, Kurt Cobain and Tupac and will soon to be featuring Notorious B.I.G., Marilyn Monroe, and Miley Cyrus! The jackets can be worn “until they die” reflecting the legacy of the star struck subjects. Each unique design is timeless effortless, unique and filled with individual character.
The pair credit their inspiration to the Peckham canal and wanted to reflect a slower way of life, using traditional painting and more labour intensive techniques. They have succeeded in creating these brilliant works of art, capturing both the essence of the canal and the recent 90s movement – See their creations here www.cainelondon.com
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