Jul 16, 2018 | By Louise Squire
The last major trade show of the season for intimates and swimwear, Curve Expo, kicks off tomorrow in New York City. The East Coast edition of Curve offers a little something different from the European trade shows and even its counterpart in Las Vegas. For three days, the Jacob Javits Center becomes the meeting spot for a unique assembly of luxurious European establishments, sexy South American labels, cutting-edge local talent and some of the most marketable intimate apparel brands in the world. Here are the labels to look out for this season:
The European Invasion: Lejaby (licensee for Nina Ricci and Christian Lacroix) / Huit / Embrace / Andres Sarda / Fräulein Annie / Marie Jo (collaboration with Veronique Branquinho)
The South Americans: Thais Gusmão (Brazil’s answer to Chantal Thomass makes its international debut) / RICA / Stola / Touché / Amulette / Malha
The Locals: The Lake & Stars (the influential Contemporary label makes its trade show debut) / Ari Dein / Only Hearts / Lola Haze / Zinke / Cala Ossidiana / Jenna Leigh / Samantha Chang
The Heavy Hitters: Elle Macpherson / Stella McCartney / DKNY / Cosabella / Hanro
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