Culture Matters

Shoeboxes teeter overhead as you enter this 20-square-meter shop. Feiyue originated in Shanghai in the 1920s and is one of the most popular Chinese sneaker brands. These kicks are wildly popular in France and other parts of the world; they are compared to Converse and regarded as the Chucks of China. One can still find the old school red, blue and white sneakers here, or over sixty new colorful designs. You can even custom design your own pair for a small fee.

15 Dongping Lu, Shop 2,

Shanghai, China

Tel: +86 136 7188 2040


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo to see WGSN for yourself.

Related Stories

Is this the coolest new boutique hotel in Paris? Inside The Hoxton, Paris

Get Shirty: Why the oversized shirt is a style essential right now

Domes of Elounda in Crete

Where in The World: Domes of Elounda