May 26, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
The venture invites architects Rem Koolhaas and Shohei Shigematsu of practice OMA to design the space, which will re-imagine a formerly abandoned theater in the city. Hosting performances, lectures, workshops and festivals, the institute will endeavor to “foster collaboration between art, science, technology, and spirituality,” according to her Kickstarter page.
Visitors will be required to stay for a minimum of six hours as they participate in the Abramovic Method. On entering the space, sound-cancelling headphones, lab coats and a safety-deposit box for belongings will be provided.
“MAI’s aim is to protect and preserve the intellectual and spiritual legacy of performance art from the 1970s into the future, and will serve as an homage to time-based and immaterial art,” explained Abramovic in a recent interview with Dezeen.
For more on the ways artists and institutions are challenging the conventions of traditional museums read our Futurist report, Museums Without Walls. Visit Abramovic’s Kickstarter page to learn more about the campaign. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.