Mar 08, 2018 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
Aug 24, 2016
At WGSN our content editors are continuously forecasting the key trends in fashion and retail looking two years ahead, but they are also plugged into who the current game-changers and tastemakers are right now.
Each month we take over a room in our London office to discuss what we’re seeing, adding to our Tumblr’s, gigs we’re attending, and cultural things that have caught our attention. Then we compile a mini culture calendar for you to enjoy.
We took a little summer break, but now we’re back and here’s what we’re loving ATM:
D O W N L O A D: Hear app
You’ve heard of augmented reality, well get ready for the next step in audio augmented reality. We present to you Hear, the new app courtesy of RjDj. Hear is designed to change, distort and play with the noises of the world around you, working by absorbing all the ambient sound in your environment, passing it through a series of processing filters before delivering it via your smartphone and normal headphones for your aural entertainment. It harmonizes your hearing to help you be less distracted and reduce stress. It can also filter your acoustic environment, taking out harsh sounds and turning noise into tranquil harmonies. Makers claim that if you use this app you will become more focused and relaxed…
There are plenty of playful outcomes too, from making people sound like cartoon characters and amplifying voices so even whispers are audible (no more secret gossiping!) to switching everyday noise into a happy, psychedelic cascade. But don’t just take our word for it, Pharrell Williams claims “It’s like legal drugs with no side effects – it’s fantastic”
If this is your jam, check out the recent WGSN ThinkTank report on Psychedelic lifestyle futures for more of the same.
G E T T O K N O W: Brother agency
Brother is the latest modeling agency celebrating diversity and addressing imbalance of the industry. Founded by photographer Micheal Mayren, the all-male agency has the principles of togetherness and family at its core. Interested more in the exploring the personality and “realness” of the subjects, Brother marks the move for individuality (and not for it to be a statement – but instead to be the norm). Mayren says “I’d love to see more races, ages and different body types within the industry. It’s really important to show a true representation of the country we live in.”
L I S T E N T O: Hollie McNish
From tentative beginnings and being cajoled by her boyfriend into performing at open mic nights McNish is a full-time (and fully amazing) spoken word artist and poet. With recordings at the legendary Abbey Road Studios and a very respectable 3rd place in the World Poetry Slam finals under her belt (not to mention a degree from Cambridge) Holly’s work combines observation, humour and often a powerful political message. Her performance of piece “Embarrassed” tells of breastfeeding her daughter in a public toilet due to the stigma of feeding in public, asking us to explore why is titillation is so accepted and sustenance rejected?
S O U N D O U T: Let’s Eat Grandma
Described playfully as “psychedelic sludge pop”, we’re loving young duo Rosa and Jenny of “Let’s Eat Grandma”. At the mere ages of 16 and 17, together they create imaginative and original music that crosses the worlds of “experimental pop and progressive weirdness”.
E N J O Y: WTF Podcasts
We’re all about podcasts and listening whilst you work (check out our round-up of the coolest fashion and retail ones here). Now, we’ve got another gem to add to our Itunes list: WTF by comedian Marc Maron, who has been writing and performing raw, honest and thought-provoking comedy for over 20 years. In September 2009, Marc changed the podcast landscape when he started WTF , featuring revelatory conversations with iconic personalities such as Conan O’Brien, Terry Gross, Robin Williams, Keith Richards, Ben Stiller, Lorne Michaels and President Barack Obama. It became a worldwide phenomenon, with more than six million downloads each month and 250 million lifetime downloads within its first 6 years. It remains a must-listen.
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