Dec 25, 2017 | By Sidney Morgan-Petro
The folks at Creative Recreation made our day by sending us this stunning video that is part of their S/S 12 Campaign. The video not only marks the launch of their Spring / Summer collection, it also represents the journey the brand has been on since being founded in 2002 with the adoption of a brand new look.
Stemming from Creative Recreation‘s S/S 12 Palms Springs theme, the short film follows an individual on a quest for inspiration that leads him down a road of self discovery, not unlike the brand’s own progress. The preview below features three of their newest styles: the Lacava, a low-top in light blue chambray with hidden laces, the Profaci, a multi-layered high-top in denim with contrast binding, and the Tucco, a chalky leather upper skate-inspired sneaker with contrasting outsole and lining, and are all available for purchase on their site.
Check out the film below for a small adventure through the California Desert. This year also marks the brand’s 10-year anniversary and we can’t wait to see what they have in-store. – Jenn Tello
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.