Feb 19, 2017 | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Jun 25, 2015
By WGSN Insider
Saatchi & Saatchi celebrated the 25th anniversary of its New Directors’ Showcase on the fifth day of Cannes Lions with a screening of 14 films by young directors.
The Showcase features the very best in new directing talent from around the world, and every year it provides a great source of creative inspiration for advertisers and marketers with its beautifully-crafted films.
Here we pick out five of our highlight spots, but be sure to check out the rest of this year’s entries on YouTube.
JohnnyExpress by Kyungmin Woo
This cute animated spot by Korean motion graphic studio Alfred Image Works centres around Johnny, a lazy delivery man in the year 2150, and the problems he encounters delivering a package on an alien planet.
Denali by Ben Knight
This piece of branded content for Patagonia beautifully captures the incredible bond between photographer and outdoor adventurer, Ben Moon, and his beloved dog Denali. The film’s exploration of the master-dog relationship is made all the more poignant as it describes both Ben and Denali’s struggle with life-threatening illnesses.
Garage by Yvan Fabing
Model Lindsey Wixson showcases key looks from the spring/summer 2015 collections in this short fashion film for Garage magazine. Shot by French director Yvan Fabing of Matter Productions, Wixson is seen striding through an abandoned warehouse corridor as if on the runway, accompanied by mesmerising visual effects that complement the various outfits.
Netzwerk (Falls Like Rain) by Charlie Robins
Young British director Charlie Robins of Forever Pictures captured some downright terrifying yet stunning scenes of Ukrainian urban daredevil Mustang Wanted free-climbing his way around Belgrade for Klangkarussell’s ‘Netzwerk’ (Falls Like Rain) music video.
She’s Bad by Dent de Cuir
This music video for ‘She’s Bad’ by Dye featuring Egyptian Lover is an impressive example of special effects-enhanced storytelling. Directed by Dent de Cuir of Excuse My French, it showcases a woman’s man-eater tendencies by overlaying her body parts with live action clips of wild animals stalking their prey.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.