Jan 14, 2018 | By Georgie Hyatt
Request a demo to see WGSN for yourself.
After four seasons of creating coveted collections with no boutique in which to present them, Carven has finally set up shop on the rue Saint Sulpice in Paris, pairing one the city’s oldest and most iconic churches with this fashion house of similar stature.
Carven’s Creative Director Guillaume Henry told WWD, “I stumbled across this boutique by chance and thought, this is perfectly situated in the heart of Saint Germain and opposite the Saint Sulpice church. This is not a luxury store, but we wanted to maintain the roots of the couture house that are in the details of the clothes. The store is a place to come for a rendez-vous, like going to a café.”
The intimate, 800 square foot store was designed by Eric Chevallier, perhaps better known as the mastermind of the ever-changing window displays and merchandising at Colette. For the bi-level Carven space, Chevallier chose simple fixtures, tiny tiles, and clean white-walls; the perfect backdrop for the elegant yet artful designs.
34-36 rue Saint Sulpice 75006 / +33 (0)1 43 54 78 72
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.