Apr 26, 2017 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
A temporary pavilion designed by internationally renowned Japanese architect Sou Fujimoto will be hosting the series of events, which include film screenings, discussions and performances. In addition, a clothing collection inspired by the pavilion is being launched alongside the Park Nights series, and includes two limited edition shirts.
“The shirt is a key staple of the COS collection; its versatility and timelessness make it the perfect addition to every man and woman’s wardrobe. The design of the woman’s shirt we have specially created for The Serpentine, is inspired by architectural lines and shapes. It is in a soft blue hue creating a connection to the wonderful design of the summer pavilion,” explains Karin Gustafsson, Head of Womenswear Design at COS.
Since 2001, the Serpentine Gallery in London has annually commissioned one international artist to design and create a temporary pavilion for the summer months. This year, award-winning architect Sou Fujimoto – the youngest architect ever to have designed the Serpentine pavilion – created a steel, semi-transparent lattice-work design.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.