COPENHAGEN: Playtype
By Chris Tsuyuki

Copenhagen-based design agency e-Types’ Playtype font foundry is translated into a permanent brick-and-mortar concept store.

Jul 23, 2014
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Copenhagen-based design agency e-TypesPlaytype font foundry is translated into a permanent brick-and-mortar concept store. Its strikingly graphic interiors house letter-based products from art object, prints and glossy books to home goods and apparel. Typography-obsessed design nerds can search and shop a glossary of over 100 fonts, walking away with a type-loaded USB. The store also hosts a rotating calendar of events, limited run products and collaborations with artists and designers. – Chris Tsuyuki & Caroline Gaeta

“The offline shop is a way of starting a dialogue with a wider audience about the significance of typography. But it is also a place where we can experiment with our craft. A place where our designers can work more freely than they normally would…” – Rasmus Ibfelt, Partner and Managing Director, e-Types

Playtype

Vaernedamsvej 6 /  45 60406914

Photos courtesy of We Heart


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