Oct 16, 2017 | By WGSN Insider
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A favorite of the 1970’s jet-set ski crowd was the innovative “Jet Pant” which put the red-carpet spotlight on Ellesse for its inventive activewear designs. Revamped and refreshed, the brand is ready to jump back into the scene with the opening of its first flagship store in Berlin.
The store is modeled after an old gym hall with brightly painted clothing racks that pop against blue linoleum floor and cement walls. With a long history in skiwear it’s no surprise that the brand knows how to balance function and fashion. Their selection of sportswear is for athletic enthusiasts who want to kick their ensemble up a notch with cool, colorful sneakers and retro influenced designs. Ellesse has also collaborated with streetwear designer Wood Wood to create the perfect preppy-chic Ellesse Heritage Collection so you can look good on and off the hill.
Weinmeisterstrasse 2 / 49 (0)30 2804 0950
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