May 26, 2017 | By WGSN Insider
May 20, 2016
If you work in retail you know that the store experience has never been more important. The industry is changing thanks to the growth of e-commerce, and so to keep footfall high you need to offer consumers that little bit more.
One store that has figured this out is The Shop at Bluebird, the design-led concept shop, in London’s King’s Road. The store which stocks luxury brands, is launching a four week summer pop-up which focuses on culture, diversity and craftsmanship. Better yet, the pop-up installation is a refreshing, thoughtful display of the collections.
Similar to the inspiring installations we saw during London Fashion Week, this pop-up comes complete with clothes backed onto perfect grid like Instagram squares (great for social media), bold, graphic patterns across the floors, plus clear, minimal translucent panels and stands so that the product is the focus.
This reflects the visual merchandising trends that we are seeing globally, covered in our recent Global Windows – Spring 2016 report (subscribers check it out). It’s also an experience for the Bluebird shopper to be introduced to a variety of labels that they might previously have not discovered.
Head to The ‘Culture and Craftsmanship’ pop-up and check out the Brands to Know, which covers everything resort wear and jewellery labels:
“The Shop at Bluebird is delighted to be spotlighting eight exciting new fashion talents over the summer. Each one has a unique refreshing identity and story to tell, and together they represent a truly fantastic array of global trends and aesthetics,”says Claire Miles, Head of The Shop at Bluebird.
“Our customer loves to experiment and trusts us to discover new labels for them. We are thrilled to be the ones platforming some of these designers in London for the very first time and will continue to follow them closely.”
The summer pop up will run from 19th May for 4 weeks in store, with a curated installation at the front of the store as well as the corresponding e-commerce site here.
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