22 hours ago | By Jian DeLeon
Request a demo to experience WGSN.
Jan 12, 2015
Milan: Max Mara presented a cohesive Pre-Fall collection that not only took in it’s artistic surroundings, but also pre-empted it’s collaboration with the opening of the Whitney Museum of Art in May. The surroundings of the museum is prolific in artistic memoir: the ‘vivacious’ culture of the period, including ‘Roxy’ music and the art of the 80’s. Consequently, the foundation of the collection was built on these influences. Tees and sweaters bore animal prints linking back to The Fritz Haeg show in which the artist considered the animals that ‘share our natural surroundings’. The quintessential smart tailoring and luxe materials expected from this Italian house appeared in the amazing outerwear – an Ultrasuede padded coat with fox-fur lining, plush shearlings and belted vests, ‘ all cut in elegant lines and layered with cozy ribbed knits’. So much to choose – a covetable parka, oversized and reversible in cashmere, a wrap coat in Alpaca resplendant with feline markings, an updated trench in embossed techno-silk or a bomber jacket suitable for layering. As Robert Smithson suggested – “remembering the past is one way to move into the future”. – Lizzy Bowring
Theme: Artistic memories from the 80’s
Key Items: Ankle grazing skirt / Redingote / Double breasted blazer / Leather mini / Oversized parka / Trench / Bomber jacket / Down jackets / Long belted coats / Ultra-suede puffer
Color: True red / Cement / Charcoal / Black / Silver / Owl grey / Otter brown
Materials and Trims: Wool crepe / Double faced cashmere / Cashmere jacquard knits / Cashmere and nylon blends / Alpaca / Embossed techno-silk / Ultrasuede / Metallic mesh / Fox fur
Print and Pattern: ‘Zoologically’ placed prints
Accessories and Footwear: Luxe hiking boots / Cashmere rib beanies / Combat boots / Long gloves / 3/4 socks / ‘Whitney’ bag
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.