Jun 15, 2018 | By Sidney Morgan-Petro
In preparation for World AIDS Day (December 1st), brands find creative ways to incorporate the now-iconic red accent into products to signify benefitting global AIDS funds and charities. Converse is releasing a shoe tomorrow that fits the bill, collaborating with esteemed Brooklyn-based painter José Parlá.
Parlá is known for his dense tonal paintings that mimic walls covered in layers of urban history and culture. His most visited theme of constant change promoted by the urban lifestyle is reflected in the Converse (PRODUCT) RED collaboration. The Chuck Taylor All Stars features his piece “Ephemeral Pitches, and Notes, Rhythm and Phonetics” with an upper showcasing the organic pattern of gold to grey tones and a singe red grommet as a significant accent.
The José Parlá for Converse (PRODUCT) RED Chuck Taylor All Stars will be available beginning tomorrow at first string Converse retailers globally for $100 USD. -Calvy Click
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