Converse revamps Santa Monica store with added dwell space

Converse, Santa Monica

Converse, Santa Monica

Converse, Santa Monica

Converse, Santa Monica

Converse recently unveiled a new instore lounge located in the middle of the flagship Santa Monica store.

The lounge reflects the active-meets-edgy brand heritage; dark wooden room dividers, oversized industrial lighting, and graffitied leather furniture are anchored with a monochrome graphic printed rug. While the vintage black and white photography is an instore fan favourite, the skull installation made entirely from Converse shoes is trending on social media. 

Converse, along with other West Coast stores including Alternative Apparel and Figue, are investing in dwell spaces for shoppers as a means to drive footfall into stores. For WGSN subscribers, click here for more information on new footfall drivers.





Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Thats so inspirational. I love the artwork from the shoes!!!


WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

#VSFashionShow 2017

Victoria’s Secret Angels rock the runway in Shanghai for the annual #VSFashionShow

The timeless appeal of a cult fashion pairing: Levi's Jeans and Converse sneakers

Tom Ford Beauty comes to London

Tom Ford debuts first beauty standalone with tech to the fore