Sep 15, 2017 | By Dan Bisson
The Active Team made a quick trip over to Santa Monica, ready to scope out the new Converse store opening. We’re excited to welcome the store, which is the first shop to offer footwear and apparel collections on the West Coast.
Showcasing a great mix of Converse classics with the fresh spring-ready collections, one of the store’s impressive features included the customization bar. While most major brands now offer customizable services, the Converse approach keeps it true to the brand – by celebrating the tradition of doodling on your kicks during class – with full creative potential through embroidery, embellishment, and lace options.
If you are in the Santa Monica area, go check out the custom Chuck possibilites as well as the Marimekko collaboration. Great to welcome Converse to the West Coast! -Calvy Click
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