Login

Your Favourite Creatives Are Making Moves in their Chuck Taylors

Skater Olan Prenatt rocks his Chuck Taylors

Skater Olan Prenatt rocks his Chuck Taylors

When a style has been around for as long as the Chuck Taylor has, it becomes a classic, a staple piece in your wardrobe. Whether you’re rocking the classic sneaker to your coolest hangout or to the music studio or you bought it because you saw your favourite artist rocking them, there is something about the Chuck Taylor that is synonymous with creatives and being creative.

So, to celebrate 100 years of Chuck Taylor, Converse decided to create a film titled “Forever Chuck”. The super edgy two minute film captures the spirit of youth culture and the aspirations of Chuck Taylor wearers. The fashion film aims to bring in the younger generation with a diverse cast of well-liked brand ambassadors. Look out for groundbreaking model Winnie Harlow and Games of Thrones badass Maisie Williams in the video below.

“Forever Chuck” is a continuation of the Converse campaign that has been going on across media channels for the past month, telling the Story of Chuck. Converse is a brand that has endured through the years and continues to see success with its classic style.

As we previously saw with Zalando and A$AP Rocky, these types of films have become increasingly popular. They give brands the ability to capture the spirit and moods they want associated with their brand, creating a stronger brand identity in the eyes of consumers.

 

Liked this? Follow Cassandra on Instagram here.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo and see WGSN for yourself.

Related Stories

SUPREME THE NORTH FACE Spring 2017 drops March 30

SUPREME/THE NORTH FACE Spring 2017 Drop: What You Need To Know

A/W17 catwalk must-haves

Meet your new A/W 17 fashion crew: Pick one and try it on for size

The Womenswear Catwalk Key Trends You're Gonna Love

Share13
Tweet
+1
Share8
Pin1