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Consumer: Yotel New York by Softroom

Concept hotel chain Yotel has opened a flagship hotel in Manhattan, New York – the first branch outside of its European airport locations – which utilizes robotic technology to act as a concierge and take care of guests as they check-in and check-out.

Conceived by YO! founder Simon Woodroffe, a 20ft tall mechanical arm, or ‘Yobot’, places customer’s luggage in secure lockers behind a glass case if, for example, they have arrived at the hotel early, or wish to store their bags safely after checkout.  A system that is usually not seen by guests, this theatrical display adds an entertaining element to the task of ‘checking-in’.

In total, the building – designed by London-based practice, Softroom and Rockwell Group – boasts an incredible 669 compact rooms that have been designed akin to first-class airline cabins and Japanese-style capsule accommodation.  Other sustainable and ergonomic design features include furnishings that are environmentally friendly, have been rated for comfort by guests at other Yotel branches, and can be re-arranged and moved around to suit the visitor’s requirements.  Additionally, windows on each level allow natural sunlight into each room, and aesthetic finishes include oak timber and ceramic tiles.

The concept centers on an “optimum guest experience, balanced with affordability and practicality, while communicating a sense of fun and warmth”, explains Softroom.

Stylesight have already seen a number of deluxe hotels implementing innovative technology into service and architectural design to enhance ‘guest experience’.  Be sure to check out our recent Enhanced Lodging report, as part of our Escapism Futurist report for in-depth insight into current innovative developments in the hospitality and travel industries. – Samantha Fox

Images courtesy of Dezeen.

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