Dec 13, 2017 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
We’ve been tracking all things gastronomy for a while (pop-ups, experimental supper clubs and low budget food/art projects), and now a group of culinary masters at the forefront of creative London have conceived the YBF’s: an award that celebrates young, creative culinary talent and recognizes those championing age-old traditions as an art form.
The Young British Foodies, “the food and drink world’s answer to the Turner Prize“, has been conceived by a small group of bakers, mixologists, experimental artists and meat maestros; including Lily Vanilli, Tony C of 69 Colebrook Row and Bompass & Parr.
In a quest to search for the “next generation of gastropreneurs”, the auditioning process will include two rounds; an open submission, and a showcase in front of a panel of YBF judges, with an exhibition to accompany the awards night. Profits from the annual event will go towards a food related charity.
Gastronomy is certainly having its moment right now, watch out for Stylesight’s upcoming report on dining culture. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.