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Consumer: The Return of Myspace

Before the explosion of Facebook and social media usage on a global level, Myspace provided us with a platform to discover bands and enjoy the first experiences of online socializing and networking.

Currently undergoing a complete makeover, the site is set to return this year with a more intuitive and clean interface and overall contemporary design. Honoring its musical heritage, it will become a “discovery tool”, enabling users to collect and consume musical content rather than simply share it.

Rather than competing against its social media rivals such as Facebook, Instagram, and Twitter, it will work alongside them, allowing users to easily share media and data across platforms.

“Facebook is the place where their grandparents go. It’s starting to look like Myspace is becoming a counter-revolutionary move for certain kids who want to own and control their own music and their own experience,” explains Shane Ginsberg of digital advertising agency Organic.

Watch the video above for a sneak peek of its new look.

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