Login

Consumer: The Plant Journal and Wilder Quarterly

Two new publications that dedicate their content to plants and the natural world have recently caught our attention.

The Plant Journal hails from Barcelona and is the project of designers Carol Montpart and Isabel Merino.  A bi-annual release, each issue features the work of emerging and established creatives from disciplines including photography, design, illustration and music who enjoy all things flora, inviting them to each share with readers their botanical experiences and affections.

Similarly Wilder Quarterly – published seasonally – released its inaugural issue before Christmas; art directed by Monica Nelson from Wieden + Kennedy.  Based in Brooklyn, the publication responds to the abundant horticultural magazines currently flooding the market, which creator and former advertising strategist Celestine Maddy had found to be too thorough for novice gardeners and generally lacking character (compared with the aesthetic of contemporary art and design magazines.)

Not only beautifully printed – with content that will appeal to plant lovers and those who appreciate creativity and good design alike – both The Plant Journal and Wilder Quarterly highlight shifting consumer attitudes against corporate agriculture as a new generation of urban farmers emerges.

“It’s for contemporary gardeners.  People who are growing in unusual situations: people who have gardens on their fire escapes, or kids who have moved out to start farming in very strange and unusual ways, ” explains Maddy.

Check each website for more information and stockists. – Samantha Fox

Scroll down for images courtesy of Booooooom and Cool Hunting.

The Plant Journal Issue 1.

Wilder Quarterly Issue 1.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin