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Consumer: Secret eateries; London

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Countless secret eateries that offer intimacy and interactivity are thriving across the East End of London.

Horton Jupiter opened The Secret Ingredient in his living room. Jupiter’s first dinner was attended by friends, but now Secret Ingredient has over 3,000 fans on Facebook and is usually booked months in advance.

“We’ve made lots of friends, been invited round for dinners, got to know the stallholders on the market. We’re part of the community.” says Uyen Luu of secret supper club,  Fernandez and LeLuu.

Secret eateries are successful because they offer something different. Generation Y responds to the non-traditional etiquette, communal aspect and DIY attitude. For the Bruncheon Club, guests even bring food to the table.

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