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Consumer: Project Prometheus and Weyland Industries

20th Century Fox has released a viral campaign across multiple media platforms ahead of director Ridley Scott’s first foray into science fiction for 30 years.

In an attempt to draw audiences into the world of Prometheus, Fox has teased fans with a website for Weyland Industries –  the corporate company that funds the Prometheus space mission in the film – which features a very realistic TED talk by Sir Peter Weyland from the year 2023, which can also be seen on the official TED website.

Additionally, a website called Project Prometheus provides fans with background information on the Prometheus expedition and film plot, and is presented much like the website of space agency NASA – blurring the realms of reality and fiction.

As well as heavy online, social presence, including a Twitter campaign with Channel 4 #areyouseeingthis, an advertisement for David8, an android character from the film, played my Michael Fassbender, will also appear in The Wall Street Journal.

This is a great example of immersive storytelling, where fans can engage with the narrative on a physical and digital level, and it certainly raises the bar for future film releases.  – Samantha Fox

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