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Consumer: House of Hackney

Launched last week by husband and wife team Frieda Gormely and Javvy Royle, House of Hackney is an exciting new lifestyle and interiors concept based in East London.

Featuring bold and quirky wallpaper, bed linen and furniture, the couple have reworked and modernized the concept of traditional British homewares by fusing fashion, vintage aesthetics and interiors. Described as ‘Colefax and Fowler on acid’ the interiors range includes the Dalston Rose, Hackney Empire and Queen Bee lines. Grunge inspired chintzed florals are tattooed on the Dalston Rose textiles, whereas the Hackney Empire wallpaper features parrots, bush babies playing the accordion, a badger drinking cocktails and a frog in a bowler hat. Gormely, a former buyer for Topshop quotes grunge, The Virgin Suicides and Wedgwood pottery as influences for this eclectic interiors collection. A perfect example of fusing English eccentricity, interiors and fashion, the House of Hackney range is available now exclusively online.

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