Nov 15, 2018 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Oct 06, 2011
Danish fashion designer Henrik Vibskov has opened the 100 Days Boutique, a temporary pop-up, traveling space that moves every 100 days, per season, starting in Mitte, Berlin.
Accustomed to seeing pop up retail ventures crop-up regularly, Vibskov’s clever concept extends upon this idea by using just one space to travel to various cities, rather than opening up several pop up shops around the globe, which inevitably incurs costs for a young designer.
“Inspired by all the traveling, and by not committing to a long term lease, we are free to experiment with spaces and installations and present the full collection – including showpieces, one-offs and pieces that were edited out of the collection before the show,” explains the designer.
Ever-evolving, merchandise can change as new seasons are presented – additionally the store’s easy to assemble façade and interior can be adapted to suit the personality of each city on the tour accordingly, if desired. Let’s hope it hits London.
For more examples of ideas and concepts that are changing the face of retail, read our report on the recently held PSfK seminar, Future of Retail, held in East London last month. – Samantha Fox
Images are courtesy of Selectism.
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