Login

Consumer Culture – Trend Alert

Manipulated icons from junk food brands are abundant as designers reference mass culture in their collections.

Jeremy Scott showcased a McDonald’s-inspired F/W 14 collection for Moschino, reconfiguring the iconic golden arches to evoke the label’s own heart design. Meanwhile, Karl Lagerfeld turned his attention to consumer culture in his supermarket-themed collection for Chanel, as models donned clutches resembling egg boxes and vacuum-packed meat.

Moschino

Ashish

 

Lazy Oaf

Petals and Peacocks

Ashish

Lazy Oaf

View our Consumer Culture trend alert here and look out for our upcoming fast food original graphics.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin