Jan 11, 2017 | By Hannah Watkins
Manipulated icons from junk food brands are abundant as designers reference mass culture in their collections.
Jeremy Scott showcased a McDonald’s-inspired F/W 14 collection for Moschino, reconfiguring the iconic golden arches to evoke the label’s own heart design. Meanwhile, Karl Lagerfeld turned his attention to consumer culture in his supermarket-themed collection for Chanel, as models donned clutches resembling egg boxes and vacuum-packed meat.
View our Consumer Culture trend alert here and look out for our upcoming fast food original graphics.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.