Aug 10, 2019 | By Luke Tebbutt
Experience Lifestyle & Interiors on WGSN.
AHAlife is a new online platform for users to discover and learn about unique, lifestyle products from around the world – curated by the most influential ‘tastemakers’ in art, fashion and design.
Every 24 hours a new product is hand-selected and showcased on the site, including a story behind the making and a designer profile with a video or audio experience behind the creative process, thus enabling the user to make a ‘new product discovery’.
”Prior to AHAlife, I often found myself discovering a cool product that my friend had tweeted about, which drove me towards a cool design blog where I could learn about the object, but I couldn’t purchase it – that was pain for me.”
Similar to the luxury-fashion, tumblr site Of A Kind, launched last year, AHAlife features aspirational products within the realms of fashion, food, travel and tech, ‘united by their craftsmanship, unique provenance and amazing aesthetic’.
Users can use social networking tools such as Twitter to create buzz around featured products and receive rewards, such as free shipping, concierge services and personalized shopping.
More recently our very own Frank Bober, Founder and CEO of Stylesight, chose the ingenious Idea Paint to be featured on the site.
As ‘mag-tailing’ becomes commonplace for luxury retailers, competing to engage with their customers on a more personal level (see NET-A-PORTER, Liberty of London and ASOS), AHAlife’s curated recommendations by fashion’s most influential players – such as Parisian blogger extraordinaire Diane Pernet – stands this site apart from other online shopping destinations, and will certainly attract the most discerning of fashion folk. We look forward to seeing what the future brings for AHAlife. – Samantha Fox.
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