Nov 16, 2017 | By Lourdes Linares
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To enter, simply create and upload your own video telling the brand what the jeans will look like, why they’d be great, who would wear them and why YOU should say what’s next in denim.
Your video will then be open to public vote, so make it good and catchy! Five finalist will be selected by Wrangler executives based on the idea and the popularity of your entry. The finalists will visit the Wrangler headquarters in Greensboro, N.C. to work collaboratively with Wrangler designers, merchandisers and marketing teams.
The five final designs will appear on the public page once more for a final vote, where the most popular design wins.
The winner will receive $5,000 and have their jean sold as part of the Next Blue by Wrangler collection – so get brainstorming because the competition ends in five days!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.