Jun 20, 2018 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
We’ve been tracking the trend for urban gardening for some time now and are noticing a number of new organizations working to connect people who have land with those who don’t but are willing to help cultivate food. It’s a sharing of space, time, skills and produce.
Landshare was launched in 2009 by River Cottage, a “more than profit” food organization established by U.K. chef Hugh Fearnley-Whittingstall to bring together people with a passion for home-grown food and those who have land to share. The thriving community now has more than 55,000 growers, sharers and helpers and an Australian counterpart, and recently partnered with U.S. site, Shared Earth.
Following this example, smaller community versions are popping up across the U.K. and beyond, such as Grow Your Neighbour’s Own, a garden share scheme in Brighton & Hove.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.