Comfort footwear brands to dance around in this summer
By Dan Bisson

Agile, elegant and expressive dancers are now putting comfort footwear to the test in the latest S/S16 campaigns. WGSN reports.

May 17, 2016

2 min

This season comfort footwear brands are taking a new angle with their campaign imagery. Brands have started to introduce the world of dance into the latest campaigns elevating comfort seasonal collections.



Cole Haan and Geox in particular utilise the expressive movements to showcase each designs key feature.



Classic and contemporary dancers flex, bend and rotate across the dance floor pushing footwear constructions to their limits. Brands are also investing in design and development processes, creating beautifully crafted men’s, women’s and kids silhouettes.

Comfort footwear was once seen as ugly but now with dancer endorsements styles are seen under a new light. Stylish, directional and practical the comfort market has upped its game.

Like what you just read? Follow Dan on Instagram

For the latest footwear and accessories inspiration and news, join WGSN.

Comfort footwear brands to dance around in this summer

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

From colour to comfort: Most-talked about LFW S/S17 shoes
Sep 20th, 2016

[…] his beautiful womenswear pieces, by attempting to add a fashionable edge to Crocs, the ultimate comfort footwear. His experiment didn’t quite succeed in turning around the perception of these shoes, the […]

Foldable flats
Aug 16th, 2016

Nice design of the footwear’s in the blogs …

Christopher Raeburn teams with Clarks on a S/S17 footwear line
Jun 16th, 2016

[…] menswear designer added his stylish touch to the collections, which was a flurry of sandals and comfort footwear in bright spring/summer colourways. The entire footwear collection was a nod to his S/S17 catwalk […]

Places+Faces: Creative photographers exploring London
Jun 10th, 2016

[…] more? Check out this fab blog exploring how comfort footwear brands are working with dancers in the latest S/S16 […]

Subscribe to WGSN

Big data meets consumer insights. Experience WGSN.

Related stories

6 photos
Get your denim & coffee fix at 1Denim's new brick and mortar store

19 photos
From colour to comfort: The most talked about LFW S/S17 shoes

8 photos
GUESS Jeans announces gender neutral collection

1 photo
Pre-Summer 17 Catwalk Alert: Socks & Sandals

5 photos
The Curated Cool: Refinery29's #29Rooms is back for NYFW