Sep 15, 2017 | By Daisy Schofield
At WGSN, I live and work for colour. My role is all about seeking the new and the next big colour trends, everything from the evolution of this summer’s SS16 SoftPop trend (which had been bubbling up for the last three years) to the rise of soft pastel Bluebell hues we are seeing on everything from fashion editorials to packaging to retail marketing material. I also look at the psychology of colour what it means, analysing colour influences globally and the significance of colour in different markets.
I don’t just look at the catwalk for inspiration now, I look at everything from art exhibitions to retail visual merchandising to social media (Tumblr, Pinterest and Instagram has changed how one colour can come on the scene and dominate). One of my favourite sites that I’ve bookmarked and I am inspired by is the Tumblr account Elizabeth Jane Bishop, run by the fashion model and influencer.
What I love about this site is that it offers a contemporary mood, a lot of online sites that offer colour inspiration are nature focused, with inspiring landscapes, materials and textures, but this is a different aesthetic. It’s packed with more interesting urban scapes, and edgy editorials, which fuse the high-low dichotomy, as well as fashion and beauty.
Check out a selection of images below…
Love colour? Join WGSN for colour-related Tumblrs and reports on the impact and the evolution of colour-related choices.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.