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Coloro X WGSN: Cantaloupe – optimistic, uplifting and rejuvenating

Penultimately in our S/S 2020 five key colours, WGSN and Coloro bring you the milky and subdued, Cantaloupe. A silkier version of the youthful oranges which have been making a noise recently.

Where other infamous pastel tones were born to break down gender boundaries, orange hues offer a punchier protest. With this juicy shade drawing inspiration from nature in notes that are nurturing, soft and sweet.

If we explore the psychology behind the hue, orange is known to be the colour of joy, freedom and happiness. Thought to create a balance between our physical and mental bodies. It is known to inspire freedom of thoughts and feelings, and disperse heaviness.

For a long time, orange was a colour without identity. Known for centuries simply as red-yellow, it wasn’t until its eponymous fruit became widely recognised that the hue was named. Of course, orange has always existed, whether in bloomed flowers, blazing sunsets or well-known vegetables. However, in many native cultures they see no need to give orange its own label.

The infamous Kandinsky once described orange as, ‘red, brought nearer to humanity by yellow,’ and Cantaloupe taps into this theory with its soft and milky undertones, removing the overpowering vibrancy that orange can often have.

Casual designs and washed treatments work best in Cantaloupe, which radiates an upbeat quality that is perfect for high summer. An effervescent colour, relevant across both womenswear, kidswear and menswear styles, resonating strongest in the European, US and Latin American markets.

Stay tuned for the last key colour, dropping next week on WGSN and Coloro.

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