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Colorful Athletix

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Roxy recently launched ATHLETIX, its new fitness wear line devoted to in-shape fashionistas everywhere. The debut collection currently hitting stores prides itself on highly advanced technical features like moisture-wicking fabrics and bonded seams all throughout the clothing. Since it is indeed Roxy, it goes without saying that the shorts, tanks, sport bras, warm-up jackets and yoga pants maintain a fashion element as well. Bright colors and feminine patterns make the clothes stand out from the competition. The brand will be hosting a nine-stop campus tour across the country in support of ATHLETIX, where college students can take part in yoga and fitness sessions, chats with trainers and get health tips from nutrition experts.

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