Nov 24, 2020 | By Nina Giglio
Big data meets consumer insights, Experience WGSN.
Oct 30, 2020
Orchid Flower, our Colour of the Year for 2022, returns for A/W.
This transseasonal colour plays perfectly into the theme of small luxuries and precious things that come from nature. This highly valued tropical plant is admired for its beautiful, long lasting flowers and distinct scent. Reimagine this magenta pink in lustrous materials, metallics and reflective surfaces. Embrace its digital appeal and use it as an eye-catching bright on social channels to capture consumers’ attention.
Orchid Flower should be used to create contrast and impact. It will be a key bright for Christmas, Holiday and partywear glamour. Additionally, this pink will be crucial for the beauty market, particularly in hedonistic metallic looks. Within the home, add rich texture and apply it as an accent to create a luxurious mood.
See the colours for A/W 22/23 come to life here.
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