Jun 13, 2021 | By WGSN Insider
Big data meets consumer insights, Experience WGSN.
As we move into A/W 22/23, we foresee an attitude of positivity in tough times and a desire to indulge in small luxuries. This is an evolution of S/S 22’s embrace of everyday pleasures and an impulse to give into the senses.
A period of crisis has refocused our thoughts on what we value most and encouraged us to reset. Time with friends and family feels more precious and possessions have deeper meaning. As a result, the colours of A/W 22/23 have an authentic, rich mood and a grounded optimism.
Introducing the first of our five Key Colours for A/W 22/23, Jade, a timeless mid-tone with transseasonal appeal and a blue undertone that gives it a calming and grounding quality. A prized mineral in Asia with a rich history, Jade is connected to the heart chakra and is associated with wisdom, courage and equality. The stone has a beautiful milky quality, with streaks of green running through it. Nourishing natural greens remain relevant as consumers focus on balancing their mental and physical health.
This shade of green will resonate across multiple industries thanks to its enduring appeal. Jade will be a key green for fashion, particularly womenswear, jewellery and accessories. It will also continue to be an important colour for the home, applied to walls and surfaces in a variety of materials. The balancing nature of Jade also makes it perfect for beauty and wellness products.
See the colours for A/W 22/23 come to life here.
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