Feb 19, 2017 | By WGSN Insider
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Continuing in the same woodland meets Brooklyn thematic backdrop, Coach mirrors its cut and paste imagery of the previous few seasons for its Autumn/Winter 15 campaign.
The images are once again this season shot by Steven Meisel on Staten Island in New York and endure with the creative direction of designer Stuart Vevers. Art direction is by Fabien Baron and styling by Karl Templer. Hair is by Guido Palau and make-up by Pat McGrath.
The first image released from the series a few weeks ago featured well-known pop songstress Lady Gaga’s French bulldog ‘Miss Asia Kinney’ and now the rest of her human campaign mates have been disclosed.
Ashley Brokaw cast the ads (though unknown if she had any part in the furry casting) with models Lexi Boling, Fei Fei Sun, Maartje Verhoef, Kayla Scott, Damaris Goddrie and Mica Arganaraz in addition to Ben Allen and Niels Trispel for the men’s campaign. Each of the models feature in black and white portraits in a diptych style layout next to the enlarged bags shown in colour.
Boling is the only model to have continued on appearing in each campaign from A/W 14/15 when the brand debuted its new high fashion direction, a coup for the rapidly rising model.
This is the first campaign featuring Stuart Vevers men’s collection debut that he described as continuing the story started with the women’s campaign.
“Classic American wardrobe pieces, mixed with the individuality that comes of a New York attitude, reinterpreted with a new hand for a guy who’s comfortable with his personal style. These are pieces that you want to wear—classic clothing archetypes reimagined from a luxury perspective, that can be worn together or loved as individual pieces.”
The first image released from the series a few weeks ago also featured well-known pop songstress Lady Gaga’s pooch ‘Miss Asia Kinney’ in the ‘Coach Pups Campaign’ said to be expanded in print and online this month.
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