May 19, 2018 | By Nicole McLennan
Get more Denim insights as a WGSN subscriber
2018 festival season has officially begun and, to kick things off, the WGSN denim team headed out to Coachella to scout the coolest and newest trends amongst attendees and, as usual – everyone came dressed to impress.
Long gone are the ‘flower-crown boho’ crowd as we say hello to a variety of styles and trends tapping into the ’90s, ’80s, 1960s motocross, workwear, utility, athleisure and yes, updated bohemian looks.
Below we highlight our top 5 denim-clad looks from weekend one at Coachella.
For another year, the ’90s are alive at Coachella and this time around, we capture the trend revived through oversized silhouettes, old-school denim brand resurrection and bold colour pop styling.
Essential core denim in beautiful sky-blue hues appear in abundance this year, this is noted through items such as the thrifted overall, slouchy shirts and skater jeans.
Young men style the classic overall with bold coloured t-shirts while young women style their looks through oversized silhouettes like the denim t-shirt worn over cut-off denim shorts. T
he entire look is injected with newness through popular accessories of the moment such as tiny-shaped sunglasses, Supreme bumbags and and popular sneakers-of-the-moment such as the golf wang’s Golf Le’Fleur sneakers.
Damaged Denim Looks
Destructed denim offers a sustainable alternative to embellished surface decoration, and this year destructed, downright-messed-up-denim reigns supreme at Coachella.
Damaged denim is no longer a reserved look for grunge and punk-rock themes, young men and women take anything from denim jackets, jeans, skirts, shorts, dresses to a new hyper-destruction level by completely damaging the surface through rips, tears and blown-out holes.
It’s important to remember, damaged denim does not always have to be so dramatic, simply leaving seams, and edges raw and undone adds edge to summery cute denim dresses as seen below.
Even though the yearning for authentic true-blue denim persists among Gen Z, the return of the noughties and ’90s have also brought back all-over printed denim to the fore, WGSN has also predicted this trend continuing into A/W 18/19.
This year we spotted denim in all-over prints varying in styles and technique with, colourful combinations of favourite heavy-metal bands appeal to younger audience on items like the overall.
Fabric techniques like flocking and jacquard denim add a more polished premium appeal to denim items like oversized shirts and shorts.
Even if you don’t want to admit it, the early 2000s are most definitely inspiring new looks among Gen Z at a fast pace.
While the components for this look are not entirely denim, it’s important we call this trend out as it also taps into printed denim trends and important items such as the cargo pant & motocross inspired pants which we spotted throughout all 3 days at the festival.
We’ve called out this look on the catwalks, trade shows and its definitely not to be missed across global festival style.
Subscribers read more about the complete looks we captured at Coachella on the WGSN street style page which includes complete young men and women’s apparel, denim, footwear & accessories and a beauty report all from Coachella weekend one.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.