Apr 02, 2019 | By Joanne Thomas
Apr 20, 2010
Over the weekend, Stylesight was at Coachella in full force! Capturing the famed music festival’s vibe and off the chart fashion. One thing is for certain though…it was hot! Hotter than hot! We’re talking temperatures in the 90s to 100s during the day where sunscreen is a must and protection from heat is beyond belief needed. Cut to stage left…literately.
Behind the scenes at Coachella’s massive main stage, we met one of the event’s stage managers. (Essentially, he’s the man who runs the ship, handles production and makes sure equipment is in place for musicians.) We had to stop him and ask about what he was wearing….a long sleeve performance shirt by Under Armour. It was interesting to see someone, not exercising, wearing active apparel. He shared, “I bought these shirts specifically for Coachella. They keep me dry from sweating so much in this heat!” Under Armour’s long sleeve t-shirts have Anti-Odor Technology, UPF 30+ protection, Armour®Stretch and quick-drying technologies. Ideal for these kinds of conditions.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.