Get to know Japan’s undiscovered denim brands

The CC Show, or the Clutch Collection Show, is a new concept in Japanese trade shows offering foreign buyers and exhibitors access to the huge Japanese market on its home territory.

The fair, now in its second year, is co-organised by Clutch Magazine, one of Japan’s leading vintage style publications for men, and Men’s File, which guarantees an amazing curation of brands.


Held in the historic district of Yokohama, just a short 30-minute ride from Tokyo, the three-day show invites some 80+ brands from the world of heritage apparel. Throughout the stunning Osanbashi Hall of Yokohama Pier, you can expect to see big Japanese names like The Real McCoy’s, Pure Blue Japan, Warehouse and Stevenson Overall Co. as well as a select number of foreign brands such as Mister Freedom, Dr Collectors and Heller’s Cafe.

We recently launched our full analysis and buyers guide on the website (subscribers only) but to give our blog readers a teaser for the show, here’s a rundown of some of the best news, collections, and street style looks from the show:



Japan’s finest denim brand, was back after debuting last year with an impressive new selection of hard-working outerwear.



While ‘Made in China’ raw denim will have many denim enthusiasts shaking their heads, Red Cloud is one of a small number of denim brands in mainland China producing top-notch jeans made from equally high-quality denim. This Shenyang-based company produces jeans and other workwear items using the same vintage machinery employed in many better-known brand factories, including the illustrious Union Special.



A/W 16 sees the brand step into the sneaker game with a new collection of vintage inspired canvas sneakers. Modelled after fly-fishing shoes of the 50s and 60s, these sneaks feature simplistic styling, including the classic rubber toe cap, reinforced rubber heel and metal lace eyelets.



Much of the CC show is loaded with rugged menswear, so it was refreshing when we came across this womenswear label Rumble Red. Drawing inspiration from the men’s working wardrobe but updated with a feminine form, the label offers classic silhouettes from work, military, motorcycle and vintage-inspired themes, each with an overarching ladylike aesthetic, function and size. Timeless items such as flight jackets, chore coats and sailor pants are crafted from premium fabrics for lifelong appeal. Here is the label’s owner and designer Nagisa Makino rocking the full Rumble Red look.




LA favourites Dr Collector’s made their second appearance at the CC Show delivering a new collection of reworked vintage garments, all handmade in California. Special items include remade plaid and military shirts with kimono necklines made from African textiles as well as a new drop crotch jean that premiered at the fair.



We’re always interested in digging out new brands at trade shows and one of the highlights was High Large Leathers. The Tokyo-based brand is a jacket and outerwear specialist that reworks vintage denim jacket styles in premium horsehide leathers. Classics such as Lee’s Rider and Cowboy 101, alongside Levi’s Type-I and Type-II styles are rendered in polished leathers with premium hardware.




Nine Lives is another new label that is launching for A/W 16/17 with a range of high-quality American heritage workwear styles made entirely in Japan. The brand is the brainchild of Tokyo designer Kotaro Sato and US expat Ian Segal, who have created a line of vintage-inspired goods adapted for the modern lifestyle. A highlight piece from the collection is this awesome biker jacket made from leather and sashiko, and is created in collaboration with Canadian outerwear specialist Himmel Brohters.




This season marks the 10th anniversary of Mister Freedom’s partnership with Toyo, parent company to Buzz Rickson, Sun Surf and Sugar Cane. As with previous CC Show editions, Mister Freedom’s booth hosts all three brands with a range of exclusive products on offer such as this incredible selection of souvenir embroidered jackets.



For over 20 years, vintage clothing collector Larry McKaughan has pioneered and set the standard in the vintage market and reproduction garment industries, and his own heritage-inspired repro label Heller’s Cafe is proof of this. For A/W 16/17, Larry pays tribute to vintage US military sportswear uniforms and retro-style prints, while the denim pays tribute to vintage jeans with authentic wear patterns, all of which are produced in Japan in partnership with Warehouse.



Of course as you would come to expect, the show attracted some of the most well known names in the industry as well as the crew of immaculately dressed attendees and brand workers. Here’s some of our favourite looks from the show:


Japan: denim street style from Clutch Collection Show










Japan denim on show at this new annual tradeshow


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