Clothes (don’t) Make the Man


Although Mark Twain might disagree, a hilarious 1930s article from Esquire posted on the Black Watch blog suggests that clothes do not make the man. And what is even more amusing is that the article is attempting to sell dapper, fashion trends even though the author is condemning fashion articles that purport that dressing well will aid success. But whether the men in the illustrations are true cultured gentleman, or they have simply dressed the part, the ‘30s fashions are pretty swell. For more pictures and the original copy go to:


Above are some gentlemen of another era, and I do think that the clothing makes these men.



Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.