Closed launches #denimlovers campaign for S/S 15

For S/S 15 Closed denim is looking back into their famed archives of their 1985 heyday reviving some of the most iconic styles for today. To celebrate the launch the French brand is taking the new collection to the street with the new #denimlovers campaign.

Since the 1980s, Closed has been a favorite among actors, musicians and plain old denim heads alike. The brand took off in the mid 80s with its famous pedal pusher jean, which became a true icon and a lasting symbol of relaxed European style across the globe. A label sewn over the fly and the signature X-Pockets, were trademarks of the brand that could be noticed from 100 meters away. Francois Girbaud’s obsession with the way clothes fit and their intended use, meant the designs were always lead by the principle that form follows function. The architecture of the jeans, constructed from 30 separate pieces of fabric, created subtle yet powerful changes to the way they fit. The pockets were tipped up at a 33-degree angle to ease access and provide comfortable place for the hands to rest. The scarum cut in the back kept the pants flush against the small of the back and the waist allowed the denim to lie flat across the belly. They were a solid fit (they’ve sold 30 million in the last decade).

For S/S 15 Closed is paying homage to these classics with a collection of jeans dedicated to these iconic 1985 styles. As part of the new seasons launch, the brand is inviting its wearers and indigo fans to share their denim style through the new #DenimLovers campaign. To kick start the program Closed has released a set of street style shots to get people thinking on how to style the new season’s collection. Open to both guys and girls, you can share your favorite Closed looks through Instagram and Twitter using the simple #DenimLovers hashtag.

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