A look inside the novelty retail concept that takes hectic airport security and turns it into a fun, shoppable, and totally Instagram-friendly experience.
Airports can be rough. You have to rush to get there early enough to make your flight, line up for hours to check in, and worst of all—go through security. But one shop has used the hassle of airports for a novelty retail concept.
Designed by Haytham Elgawly, The Clearport is located at McGinley Square in Jersey, City, NJ. Carrying clothing for men, women, and children, it’s flipped the notion of airport security lines and terminals into an interactive retail experience. Instead of departments, clothing is divided by “terminals,” and screens depicting upcoming “arrivals” or recently sold-out “departures” give customers a sense of what’s in-store right when they walk in.
And while you shop, you can place your belongings in grey security bins as you peruse The Clearport’s offerings. So if you have to take your shoes off in the store—it’s because you’re trying on a new pair of pants. Other amenities include USB charging stations at all the store’s seats, and a fitting room entrance that references a TSA body scanner—only instead of X-Rays, it takes shareable photos of you in your new outfit.
There’s also a loyalty program called “The Mile High Club,” which treats frequent shoppers like frequent flyers. Every dollar spent is equivalent of one mile—and at 2,500 miles, you can redeem a $50 gift certificate. Oh right, and complimentary in-flight snacks like peanuts and coffee are available for peckish shoppers.
Brands on offer include Publish, Billionaire Boys Club, EPTM, and Rothco. Time will tell if The Clearport will take off with customers, but for now it gives quite a literal meaning to the term “getting fly.”
The Clearport is located at:
759A Bergen Ave.
Jersey City, NJ 07306