Claudia Schiffer, Cindy Crawford and Naomi Campbell star in the Balmain SS16 campaign
By Carlene Thomas Bailey

The original supermodels are back and bringing their combined fashion power to the Parisian house of Balmain. WGSN reports

Jan 07, 2016
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Balmain’s latest fashion announcement has already become a trending topic on Twitter, even though one of the models featured in the breaking news doesn’t even have a Twitter account.

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Claudia Schiffer, Cindy Crawford and Naomi Campbell have just been announced as the campaign faces of the brand’s SS16 campaign, with the series of images shot by photographer Steven Klein.

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Speaking about why Balmain cast the trio, designer Olivier Rousteing said:

“When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion,” he said. “Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designers’) atelier. To say that working with them was a dream come true is no exaggeration.”

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It’s an interesting casting choice, and seems to be a reaction to the current fashion infatuation with new, young models who have come from the world of reality TV and have millions of Instagram followers. Against that backdrop, this casting choice seems like a breath of fresh air.

“With the trend for all things 1990s still booming, it doesn’t surprise me that Rousteing has tapped the most iconic supermodels of that era for this shoot. I think it also sends a really strong positive message out there – not only to modelling agencies – but also to the consumer, that it’s not all about beautiful 16 year olds – the slightly older woman can be just as desirable as an icon,” says Laura Yiannakou, WGSN Womenswear Associate Editor.

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